Addressing local businesses' digital marketing and advertising concerns

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This task requires a combination of various services tailored to their specific needs. Here are services that can help mitigate the common challenges mentioned earlier, along with considerations for an ideal price point: Local SEO Services:
  • Service: Local SEO services optimize a business's online presence to improve local search rankings.
  • Price Point: Monthly retainer fees can range from $500 to $2,500, depending on the scope of services and competitiveness of the local market.
Social Media Management:
  • Service: Social media management involves creating and scheduling engaging content, monitoring comments, and running targeted ads.
  • Price Point: Monthly fees can range from $300 to $1,500, depending on the number of platforms, content volume, and ad spend.
Online Reputation Management:
  • Service: Managing online reviews, responding to customer feedback, and enhancing online reputation.
  • Price Point: Monthly fees typically range from $300 to $1,000, depending on the scale of reputation management required.
Content Creation Services:
  • Service: Content creation for blogs, social media, and other digital platforms to engage the local audience.
  • Price Point: Per-piece rates can vary from $50 to $500, depending on the type and complexity of content.
Paid Advertising Campaigns:
  • Service: Running targeted digital advertising campaigns on platforms like Google Ads and social media.
  • Price Point: Management fees can range from 10% to 20% of the monthly ad spend, with ad budgets varying based on business goals.
Website Optimization and Design:
  • Service: Optimizing websites for local search, mobile responsiveness, and user experience.
  • Price Point: One-time website optimization projects can range from $500 to $2,000, with ongoing maintenance fees as needed.
Analytics and Reporting:
  • Service: Providing detailed analytics reports and insights to measure the performance of digital marketing efforts.
  • Price Point: Monthly reporting services can range from $200 to $800, depending on the level of detail and customization.
Mobile Optimization:
  • Service: Ensuring websites are optimized for mobile devices, providing a seamless user experience.
  • Price Point: One-time mobile optimization projects can range from $300 to $1,500, depending on the complexity of the website.

It's important to note that these price points are general estimates, and actual costs can vary based on the business's size, location, industry, and specific needs. Local businesses should work with digital marketing agencies or freelancers who offer customized packages aligned with their goals and budget constraints. Additionally, businesses may bundle services for cost savings and comprehensive solutions.

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Why a Facebook Page is Not a Substitute for a Website

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When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.

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7 Signs You Need a New Website for Your Business

Signs you need a website
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.

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Why DIY Site Builders are Bad for Small Businesses

Diy website builders bad for business
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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8 Things Every Small Business Website Needs

Things every small business website needs
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.

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How To Respond to Online Reviews (Good and Bad)

How to respond to online reviews
93% of surveyed shoppers make buying decisions based on online reviews. That's a huge percentage! If you run a business, your reviews are vital to your success.

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Why Reputation Management and Online Reviews Are Important in Business

Why reputation management and online reviews are important in business
One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.

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7 Reasons Why Small Business Websites Are Vital

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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

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Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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8 Marketing Mistakes Small Businesses Make

Small business marketing mistakes
According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.

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How Often Should You Redesign Your Website?

Redesign your website
A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.

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